Not just market research

Although Paramount Market Publishing is noted for its books about market research, branding, advertising and multicultural market segments, we  do publish a few "outliers."

One of them that continues to be popular is Peaceful Journey, A Chaplain's Guide to End-of-Life Care, written by Matthew Binkewicz, a Russian Orthodox priest, who serves as a hospice chaplain.

We ask all of our authors to share their "wisdom and insight" with us and Matthew does just that in helping terminally ill patients and their loved ones cope with end of life and respond to their spiritual needs.

Another of our "outlier" books is Dive In, Springboard into the Profitability, Productivity,  and Potential of the Special Needs Workforce by Nadine O. Vogel. As John Chambers, chairman and CEO of Cisco Systems, Inc. said at the time of the book's publication, "Dive In provides the information and tools to better understand how to remove barriers to employing this large, loyal segment of the population." Nadine shares wisdom and insight on this topic and makes it clear the valuable contributions the special needs workforce can make in any corporate or organizational setting.

We have just undertaken a new series by William E. Miller on performance leadership. The first in the series, a highly practical book on interviewing that can help everyone in  your organization get on the same page and avoid costly hiring disasters is titled, The Art of Strategic Interviewing.

We have just signed an author who has discovered,, compiled, and edited a cache of letters from a common Union soldier in the NYS 147th regiment. We'll be bringing that book out in time for the holidays, so stay tuned if  you are a Civil War aficionado or know someone who is.  

If you have an interesting book idea that would appeal to a niche audience, consider letting Paramount Market Publishing have a look at the project. Even if we aren't the right folks to publish  your book, we may be able to help you think through your strategy for publication. You can reach us through our website, www.paramountbooks.com.

Set an agenda for an interview

Here's an agenda that William E. Miller, author of The Art of Strategic Interviewing, suggests using whenever you are interviewing job candidates:
1. Break the ice and defuse the situation.
2. Ask a few personal questions. Tell me about yourself.  How do you spend your leisure time?
3. Review education history.
4. Review career history.
5. Ask questions to assess compliance with hiring standards.
6. Allow questions from the candidate.
7. Sell the company and job. (optional)

From The Art of Strategic Interviewing by William E. Miller