Monday, September 19, 2011

Latina mothers drive child-centered consumption

Many corporations are finally realizing that if they want to sell household and baby products, they have to talk with Latina moms. That's because 73% of all Latinas aged 18 to 44 are mothers. Indeed, almost half of all mothers in the United States are women of color. And, because these moms are increasingly online, an online strategy is critical. 

At the  M2Moms conference in Chicago, Oct. 19 and 20th, PMP author Miriam  MulĂ©y will moderate  a panel  entitled "Powering Up with Latina Moms at Your Side." The conference is an annual event and is usually standing room only, so early registration is a must.

Miriam says, "Powering Up with Latina Moms at Your Side” will explore the impact of this exploding demographic on brand sales and learn what other companies are doing to increase market share and brand loyalty to this segment of buyers. From social media, to traditional advertising, to product innovation and more, Moms of Color—and Latina Moms in particular—are essential to powering up sales and market growth for years to come.

Miriam is the author of The 85% Niche, The Power of Women of All Colors--Latina, Black. and Asian.

Latino Link, by another PMP author, Joe Kutchera, discusses why manufacturers that create a website in Spanish have a leg up on reaching these important Mom consumers.

1 comment:

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