MultiChannel Merchant recently published an article by Andrea Syverson, author of BrandAbout!, with four creative ways to rise above the competition.
1. Tell the stories of your iconic brands.
2. Involve customers in all you do.
3. Keep to a core message for the brand.
4. Tether your customers to your employees.
As usual, Andrea gives excellent examples from a diverse group of companies. Click here to see the entire article.