Everybody knows that the job market is tough right now. But, Young & Rubicam Advertising Agency in New York thinks it may be missing some of the best and the brightest because college grads aren't especially skilled in interviewing.
Along comes Belle Frank, a long time executive at Y&R, with a wealth of experience interviewing. In her just-released book, The Advertising On-Ramp: Getting your first advertising job, she tells graduates in communications, advertising, and marketing as well as those in liberal arts exactly what she hopes to find in a job candidate. And she tells them how to construct a resume and prepare for an interview.
What do she and her colleagues look for?
A person that they would like to have on their team—someone who is likeable and brings a winning personality to the table. Someone who can differentiate him or herself from all the other candidates.
Someone who has work experience, whether in retail, construction, or any other job. Job experience tells Belle that the candidate knows what it means to get to work on time and put in a full day's work.
She is also looking for someone who can collaborate, with a team, and with the agency's clients. She is looking for someone with patience and resilience because most campaigns are revised many times before they finally see print, the web, or the airwaves. No "loners" need apply.
With brevity, clarity, stories, and humor, Belle Frank tells it like it is.
If you know a young person who wants to work in advertising or even someone older who wants to make the switch into advertising, this book is a must-read. Just in time for a useful graduation gift!
If you know a young person who wants to work in advertising or even someone older who wants to make the switch into advertising, this book is a must-read. Just in time for a useful graduation gift!
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