In a review in a recent issue of Journal of Product and Brand Management (Vol. 20, Issue 6) , David Bishop, Department of Marketing at the University of Otago in New Zealand says reading Andrea Syverson's book, BrandAbout. A Seriously Playful Approach for Passionate Brand-Builders and Merchants is like "sitting next to and talking to a fellow passenger who is knowledgeable and easy to listen to."
Bishop calls one of the most important questions asked in the book, "When did we lose sight that first and foremost our customers are complicated human beings just like us?" Syverson "encourages readers to maybe dump things that no longer add value to a brand and "dream" what might be possible. "
After reviewing the book chapter by chapter, Bishop concludes. "This book is worth reading. It takes about as long to read as a flight from coast to coast in the USA. It will not give you answers, but it will encourage you to think about what might be possible. It might even encourage you not to rush from where you are to where you want to be but to stop off in places, take time out to think about things that you may only otherwise see for a few fleeting seconds from far up too high."