The small luxury concept...
In a recent story in The Arizona Republic, PMP author Pam Danziger commented on the success of a boutique wine and cheese retailer and an important new trend in luxury marketing.
"Retail isn't a product business anymore," said Danziger, whose Unity Marketing is based in Pennsylvania. "Retail is about experiences. People have come to realize they don't have to spend $1,000 on a handbag to feel pampered. They can buy gourmet food, chocolate or spirits with pocket money and still have an experience that makes them feel special."
Read the article: Couple brings unique concept to Ahwatukee with cheese, wine shop
Danziger's new book identifies FIVE luxury market segments and explains how consumers are redefining the way luxury will be marketed for the foreseeable future.
More about this book: Putting the Luxe Back in Luxury
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