Friday, August 5, 2011

The concept of small luxuries

The small luxury concept...
In a recent story in The Arizona Republic, PMP author Pam Danziger commented on the success of a boutique wine and cheese retailer and an important new trend in luxury marketing.

"Retail isn't a product business anymore," said Danziger, whose Unity Marketing is based in Pennsylvania. "Retail is about experiences. People have come to realize they don't have to spend $1,000 on a handbag to feel pampered. They can buy gourmet food, chocolate or spirits with pocket money and still have an experience that makes them feel special."

Read the article: Couple brings unique concept to Ahwatukee with cheese, wine shop

Danziger's new book identifies FIVE luxury market segments and explains how consumers are redefining the way luxury will be marketed for the foreseeable future.

More about this book: Putting the Luxe Back in Luxury    

1 comment:

  1. I would say that a PMP Certification is highly respected within both IT & non-IT communities where strong project management skills are required. If you plan on a long term career as a project manager, then yes, even with your level of experience, I would suggest getting your PMP. You can prepare yourself for the exam in one of the PMP trainingproviders like You can do minimal prep-work to get 40 PMI® Contact Hours and apply to PMI for PMP Exam before the class begins.